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The Story


We are so glad you’re here!  We hope you are ready to get creative and be inspired by all of the cool and creative goodness we have in store for you. Live Handmade. Up-cycle. Re-purpose. Create. DIY. These are a just few words you will hear a lot from the hippest new brand in the world of creative arts.

Welcome to Hazel & Ruby!  We believe different is cool, creativity is king, and that passion and inspiration are something that drive each one of us everyday (yes, that includes you!). Born out of the Pinterest & Etsy movements, Hazel & Ruby is unique and on-trend with nostalgia fueling our vision. We are inspired by a bygone era where much of life was made by hand.

Our wish is to develop fresh, innovative products that offer success in crafts & DIY, inspiring your creativity and bringing new crafters into the market. Hazel & Ruby is a place for new ideas and exciting content to inspire you to love and live handmade.


Just who are Hazel & Ruby?

Hazel & Ruby just may be your grandmothers or great-grandmothers. They could also be your little daughters. What’s old is new again and it’s that connection that drives and inspires us. Not to mention the fact that Hazel & Ruby are just about the cutest names ever.


Behind the scenes…

We are Miss Jayme Shepherd and Mr. Lindsay Moore. Together, we have a combined 25 years of experience in the creative industry.  On our respective journeys, we have met the most amazingly wonderful creative people who share our passion. It is our goal to keep creativity and handmade alive as we continue to evolve through life. We love crafts. We love crafters. It’s just that simple.





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